The inaugural Golf Saudi Summit, the all new global golf business event, took place in King Abdullah Economic City in February and saw captains of industry, national leaders and legends of the game come together to debate hot topics and modern development tactics in golf. Performance54 successfully managed the event staging, event production and operations as well as creating content to successfully showcase the event to the world.
Legends of the game Gary Player and Greg Norman were joined by master architect Robert Trent Jones Jr, legendary swing coach David Leadbetter, leaders of the golf industry including Troon CEO Tim Schantz and key development figures from Saudi Arabia including CEO of the Red Sea Development Company John Pagano and CEO Qiddiya Micheal Reininger to discuss and debate the development of golf in Saudi Arabia and what the future of the industry holds.
When the debate was complete, the action moved to Royal Greens Golf & Country club where a golf day for attendees was held. Gary Player showed off his endless energy with some sit-ups on the driving range before 72 players teed off and experienced the beauty of the Red Sea lined course where Graham McDowell had won the Saudi Intentional just 48 hours before.