The Gary Player Invitational is the world’s leading charity golf series, which currently stages several annual events which bring businessmen, celebrities and professional golfers together to celebrate the Union of Golf and Giving. The money raised at all events plays a major role in helping The Player Foundation work towards its quest of raising $100 million by 2025.
For the Berenberg Gary Player Invitational at Wentworth (London), Performance54 developed a strategic communications programme centred upon PR & Communications, Social Media management and Influencer Engagement to generate extensive exposure globally. In addition, Performance54’s production team created fresh, entertaining, meaningful content, to enhance awareness of the series, as well as reaching a new audience to educate them on the Gary Player Foundation’s long-standing dedication to good causes.
A total of 72 players took to the Gary Player-designed Edinburgh Course at Wentworth to compete for the Baobab Trophy. Amongst the all-star field were eight Ryder Cup legends, eight Major champions and a host of PGA Tour, European Tour and Ladies European Tour stars.
A magnificent amount of more than $125,000 was raised during the event to support underprivileged children and communities around the world.