News Titleist introduce 2021 PRO V1 & PRO V1x Performance54 work closely with Titleist in the launch of the brand new 2021 Pro V1 & Pro V1x golf balls. News FootJoy introduce all-new HyperFlex range Performance54 have recently supported FootJoy in the launch of their all-new HyperFlex footwear and HyperFLX glove to key golf and sports media. News England Golf: Give it a Shot Following golf’s surge in popularity this summer, post-lockdown, Performance54 worked with England Golf to maximise new membership uptake and launch the ‘Membership: Give it a Shot’ campaign. News National Golf Sustainability Strategy In an already historic week for sport in Saudi Arabia, Golf Saudi went one step further as they unveiled the launch of a world’s first pioneering National Golf Sustainability Strategy. News Etched in History As the sun sets on the Kingdom’s first-ever professional women’s golf tournaments, we have a chance to reflect on an extraordinary couple of weeks. News Saudi Ladies Team International Saudi Arabia was once again at the centre of golf news in November as the world’s best players descended on the Kingdom for the country’s inaugural Ladies European Tour Tournaments. News England Golf: Know The Score On 2nd November 2020 the new World Handicap System (WHS) was rolled out across England to over 1,800 golf clubs and 630,000 golfers; a historic moment in time for the game of golf and signifying the biggest shift in the handicapping system in modern history. News PERFORMANCE54 WINS ‘GOLF BUSINESS OF THE YEAR 2020’ AT WORLD GOLF AWARDS A 4th consecutive year of >100% growth and a continued client performance secure top-class recognition for global consulting, marketing and events group. News FALDO SERIES SEES RECORD-BREAKING RETURN The Faldo Series was back stronger after lockdown and, despite a revised European schedule, showed an unprecedented appetite from junior golfers to get back competing on the fairways. News GEO FOUNDATION ANNOUNCES PARTNERSHIP WITH PERFORMANCE54 GEO Foundation, the international sustainable golf non-profit, and Performance54, specialist golf marketing and communications agency, have today announced a new partnership that aims to further elevate sustainability awareness, action and results across the sport globally. News Al Mouj Golf Achieves A Major Sustainability Milestone Another client making headlines this week is Al Mouj Golf, which celebrates retaining its GEO Certified®️ distinction for its sustainability and community initiatives, conservation work, climate action and positive influence on the wider game of golf! News SENTOSA GOLF CLUB RECEIVES GREEN LIGHT FROM THE UNITED NATIONS Sentosa Golf Club become the first golf club in the world to sign up to the UN’s Sports for Climate Action Initiative.