News GOLF SAUDI SHORTLISTED IN 2022 SPORTS PODCAST AWARDS Golf Saudi’s ‘Power of the Game’ podcast has been shortlisted alongside some of the top names in the sports podcasting world ahead of this year’s Sports Podcast Awards. News FLIGHTSCOPE APPOINTS PERFORMANCE54 TO PROMOTE INDUSTRY-LEADING PRODUCT RANGE This week, Performance54, the world’s leading specialist golf marketing and consultancy group, was appointed by FlightScope, the global leader and pioneer in tracking and analysing sports performance date, to drive increased brand awareness and product sales across the UK and Europe. News Aramco Team Series – New York glows in the dark The Aramco Team Series can now barely be called “new” after its third instalment took place at Glen Oaks Club, NY, but the innovative tournament series returned to the LET schedule on 14-16 October 2021, when 28 teams of three pros, joined by one amateur, compete for a $1M prize purse. News England Golf Welcomes Performance54 As Official Partner Today Performance54, global marketing, events, and consultancy group, joins the ranks of some of golf’s most iconic brands by becoming an Official Partner of England Golf, a collaboration that has been formed to enhance the value offered to all key stakeholders of the amateur the game in England. News SENTOSA GOLF CLUB’S NEW MAGAZINE ONE YEAR LATER The new magazine regularly includes features and exclusives with some of the biggest names in professional golf, including 2019 SMBC Singapore Open Champion, Jazz Janewattananond, seven-time women’s Major Champion, Inbee Park, PGA Tour winner, Sung-Jae Im and 2018 British Women’s Open Champion, Georgia Hall. News Spotlight Shines on Spain for the Aramco Team Series – Sotogrande The second edition of the most innovative new format in golf, the Aramco Team Series – Sotogrande, contested on 5-7 August 2021 at the prestigious and stunning La Reserva Club, Spain, welcomed some of the world’s best female golfers who were, once again, teamed up with amateurs to compete for the $1M prize fund. News INAUGURAL ARAMCO TEAM SERIES BRINGS THE ENERGY TO LONDON The Aramco Team Series is one of the most exciting new event concepts in the world of sport. Bringing some of the best female golfers in the world together to compete for $4m in prize money across four new events held in four destinations across the globe. The Aramco Team Series is the first event in golf which allows amateur players the chance to contribute to the result of the main prize and the series will provide unprecedented support for female professionals and gender equality in sport. News GOLF SAUDI SIGNS-UP TO UNITED NATIONS SPORTS FOR CLIMATE ACTION FRAMEWORK Golf Saudi has continued to demonstrate the strength of its commitment and leadership in sustainability by becoming an official signatory of the UN Sport for Climate Framework. The sports body joins a rapidly growing community of organisations, leagues, tours, tournaments and associated media across sport - building commitments and pathways towards The Paris Agreement’s ‘net zero’ targets. News PERFORMANCE54 STRENGTHENS SPONSORSHIP AND EVENTS EXPERTISE WITH TRIO OF SENIOR APPOINTMENTS Performance54, a leading sports marketing and consultancy group positioned among the FT 1000 (Financial Times) fastest growing privately owned companies in Europe, has added significant experience to its team with the appointment of a trio of golf and sports marketing industry heavyweights. News SENTOSA GOLF CLUB COMMITS TO BECOMING WORLD’S FIRST CARBON NEUTRAL GOLF CLUB Sentosa Golf Club continues to be leader in sustainability for the world of golf and has recently made one of their biggest pledges yet at their hosting of the HSBC Women’s World Championship, a headline LPGA Tour event dubbed ‘Asian’s Major’. The club announced it was aiming to become the world’s first ever carbon neutral golf club by March 2022. News Faldo Celebrates 25 Years Of Growing The Game Sir Nick Faldo celebrates the Faldo Series’ silver anniversary, as the junior golf development pathway embarks on a highly anticipated 25th Series, following the official launch of the global schedules for 2021. News PERFORMANCE54 CONFIRMED AS ONE OF EUROPE’S 1,000 FASTEST GROWING COMPANIES BY FINANCIAL TIMES Performance54, the world’s leading specialist golf marketing and consultancy group, has been named by the Financial Times as one of the 1,000 fastest growing companies in Europe.