News FALDO SERIES SEES RECORD-BREAKING RETURN The Faldo Series was back stronger after lockdown and, despite a revised European schedule, showed an unprecedented appetite from junior golfers to get back competing on the fairways. News GEO FOUNDATION ANNOUNCES PARTNERSHIP WITH PERFORMANCE54 GEO Foundation, the international sustainable golf non-profit, and Performance54, specialist golf marketing and communications agency, have today announced a new partnership that aims to further elevate sustainability awareness, action and results across the sport globally. News Al Mouj Golf Achieves A Major Sustainability Milestone Another client making headlines this week is Al Mouj Golf, which celebrates retaining its GEO Certified®️ distinction for its sustainability and community initiatives, conservation work, climate action and positive influence on the wider game of golf! News SENTOSA GOLF CLUB RECEIVES GREEN LIGHT FROM THE UNITED NATIONS Sentosa Golf Club become the first golf club in the world to sign up to the UN’s Sports for Climate Action Initiative. News Sentosa Golf Club Partners with GEO Foundation Sentosa Golf Club continues to grow sustainability credentials and, in doing so recently announced a new collaboration with the international sustainable golf non-profit, GEO Foundation. News Pablo Larrazabal joins the team at Golf Saudi Golf Saudi’s international ambassador program continues to grow as they confirm European Tour star Pablo Larrazábal is the latest professional player to join their ranks. News MAJOR CHAMPIONS JOIN SIR NICK TO GROW THE GAME Sir Nick Faldo’s third edition of the Major Champions Invitational presented by Golf Saudi (MCI) once again lived up to its high billing, as 72 junior golfers assembled from around the world came together captained by 18 Major Champions. News FOOTJOY LAUNCHES NEW SHOE RANGE Back in January, the Performance54 team worked with longstanding client, FootJoy, to capture content in Dubai for their 2020 product launches. The shoot tied in with the launch of the 2020 shoe line, headlined by Tour X and Pro/SL, whilst providing a perfect opportunity to create additional content for the launch of the Spring Summer ’20 apparel range available later this month. News Performance54 Help Launch Game On Performance54 has cemented its long-term relationship with Sentosa Golf Club, by working exclusively with them to launch a ground-breaking new environmental sustainability campaign, Game On. News Golf Saudi Summit – A Huge Success Hosted by the CEO of the Saudi Golf Federation and Golf Saudi, Majed Al Sorour, the three-day event saw delegates from across the world learn more about the rapid development of the game in the country, in addition to providing a platform for attendees to form and agree key business relations. News Saudi International 2020 – The Ultimate Day Out Performance54 once again supported on the delivery of the Saudi International powered by SoftBank Investment Advisers. Working closely with Golf Saudi for the event’s second instalment, the company oversaw the event’s management and hero activations. News Performance54 deliver OMEGA Dubai Desert Classic Performance54 successfully supported the delivery of the 2020 OMEGA Dubai Desert Classic, working cohesively with the tournament organisers – Falcon & Associates – to deliver a PR, content and digital communications campaign during the 31st edition of the tournament.