News MAJOR CHAMPIONS JOIN SIR NICK TO GROW THE GAME Sir Nick Faldo’s third edition of the Major Champions Invitational presented by Golf Saudi (MCI) once again lived up to its high billing, as 72 junior golfers assembled from around the world came together captained by 18 Major Champions. News FOOTJOY LAUNCHES NEW SHOE RANGE Back in January, the Performance54 team worked with longstanding client, FootJoy, to capture content in Dubai for their 2020 product launches. The shoot tied in with the launch of the 2020 shoe line, headlined by Tour X and Pro/SL, whilst providing a perfect opportunity to create additional content for the launch of the Spring Summer ’20 apparel range available later this month. News Performance54 Help Launch Game On Performance54 has cemented its long-term relationship with Sentosa Golf Club, by working exclusively with them to launch a ground-breaking new environmental sustainability campaign, Game On. Sentosa’s answer to climate change, it seeks to unite the game’s key stakeholders with the wider golfing community to implement new modern processes that result in the betterment of the environment. News Golf Saudi Summit – A Huge Success Hosted by the CEO of the Saudi Golf Federation and Golf Saudi, Majed Al Sorour, the three-day event saw delegates from across the world learn more about the rapid development of the game in the country, in addition to providing a platform for attendees to form and agree key business relations. News Saudi International 2020 – The Ultimate Day Out Performance54 once again supported on the delivery of the Saudi International powered by SoftBank Investment Advisers. Working closely with Golf Saudi for the event’s second instalment, the company oversaw the event’s management and hero activations, as well as providing extensive PR and communications support throughout the four-day tournament. News Performance54 deliver OMEGA Dubai Desert Classic Performance54 successfully supported the delivery of the 2020 OMEGA Dubai Desert Classic, working cohesively with the tournament organisers – Falcon & Associates – to deliver a PR, content and digital communications campaign during the 31st edition of the tournament. News Performance54: Fast Track 100 #4 There is much cause for celebration at Performance54 today, as the company has been recognised amongst the fastest-growing companies in the UK placing fourth in the latest Sunday Times Virgin Atlantic Fast Track 100.  News The Saudi Summit – Join The Debate Performance54 will be working cohesively with Golf Saudi, uniting some of the games most powerful representatives at an 'invite only' event in KAEC, just outside Jeddah. The Inaugural event will welcome golf stars, product innovators, golf course designers & architects, governing bodies, hospitality experts, broadcasters and investors in the game.  News Performance54 is Surrey’s ‘International Business of the Year” As home to some of its biggest events, brands and venues, Surrey is known as a hotbed of the UK golf industry, and with good reason, too. It was with no shortage of delight, then, that Performance54 was recently named ‘International Business of the Year’ by the Surrey Business Awards. News Drama unravels at European Tour Q School Final Stages at Lumine Dubbed as one of golf’s most exciting annual story lines in Europe, with drama and heartache unfolding under intense playing conditions, Qualifying school returned to the Costa Daurada coastline for the third consecutive year. News World Golf Awards Success Performance54’s clients had a phenomenal evening at the prestigious 2019 World Golf Awards, hosted at the stunning St. Regis Saadiyat Island Resort in Abu Dhabi, picking up a raft of the evening’s flagship awards. News Reddoor54 partner up with Saudi International RedDoor54, the new partnership between leading golf marketing agency, Performance54, and renowned experiential events company Red Door Events, is delighted to have beaten some of the world’s leading sport’s experiential companies to design, build and activate the spectator village at the European Tour’s ground-breaking Saudi International tournament in February 2020.