News INAUGURAL ARAMCO TEAM SERIES BRINGS THE ENERGY TO LONDON The Aramco Team Series is one of the most exciting new event concepts in the world of sport. Bringing some of the best female golfers in the world together to compete for $4m in prize money across four new events held in four destinations across the globe. The Aramco Team Series is the first event in golf which allows amateur players the chance to contribute to the result of the main prize and the series will provide unprecedented support for female professionals and gender equality in sport. News GOLF SAUDI SIGNS-UP TO UNITED NATIONS SPORTS FOR CLIMATE ACTION FRAMEWORK Golf Saudi has continued to demonstrate the strength of its commitment and leadership in sustainability by becoming an official signatory of the UN Sport for Climate Framework. The sports body joins a rapidly growing community of organisations, leagues, tours, tournaments and associated media across sport - building commitments and pathways towards The Paris Agreement’s ‘net zero’ targets. News PERFORMANCE54 STRENGTHENS SPONSORSHIP AND EVENTS EXPERTISE WITH TRIO OF SENIOR APPOINTMENTS Performance54, a leading sports marketing and consultancy group positioned among the FT 1000 (Financial Times) fastest growing privately owned companies in Europe, has added significant experience to its team with the appointment of a trio of golf and sports marketing industry heavyweights. News SENTOSA GOLF CLUB COMMITS TO BECOMING WORLD’S FIRST CARBON NEUTRAL GOLF CLUB Sentosa Golf Club continues to be leader in sustainability for the world of golf and has recently made one of their biggest pledges yet at their hosting of the HSBC Women’s World Championship, a headline LPGA Tour event dubbed ‘Asian’s Major’. The club announced it was aiming to become the world’s first ever carbon neutral golf club by March 2022. News Faldo Celebrates 25 Years Of Growing The Game Sir Nick Faldo celebrates the Faldo Series’ silver anniversary, as the junior golf development pathway embarks on a highly anticipated 25th Series, following the official launch of the global schedules for 2021. News PERFORMANCE54 CONFIRMED AS ONE OF EUROPE’S 1,000 FASTEST GROWING COMPANIES BY FINANCIAL TIMES Performance54, the world’s leading specialist golf marketing and consultancy group, has been named by the Financial Times as one of the 1,000 fastest growing companies in Europe. News Sir Nick’s new whirlwind announcement comes to America Continuing the excitement for junior golf following last year’s record breaking season, the Faldo Series has announced a game changing partnership with the Hurricane Junior Golf Tour (HJGT) to create the largest global junior golf tour partnership of its kind in the world. News Titleist introduce 2021 PRO V1 & PRO V1x Performance54 work closely with Titleist in the launch of the brand new 2021 Pro V1 & Pro V1x golf balls. News FootJoy introduce all-new HyperFlex range Performance54 have recently supported FootJoy in the launch of their all-new HyperFlex footwear and HyperFLX glove to key golf and sports media. News England Golf: Give it a Shot Following golf’s surge in popularity this summer, post-lockdown, Performance54 worked with England Golf to maximise new membership uptake and launch the ‘Membership: Give it a Shot’ campaign. News National Golf Sustainability Strategy In an already historic week for sport in Saudi Arabia, Golf Saudi went one step further as they unveiled the launch of a world’s first pioneering National Golf Sustainability Strategy. News Etched in History As the sun sets on the Kingdom’s first-ever professional women’s golf tournaments, we have a chance to reflect on an extraordinary couple of weeks.