Keep up to date with our latest news, events and announcements.
PERFORMANCE54 WINS ‘GOLF BUSINESS OF THE YEAR 2020’ AT WORLD GOLF AWARDS
A 4th consecutive year of >100% growth and a continued client performance secure top-class recognition for global consulting, marketing and events group.
FALDO SERIES SEES RECORD-BREAKING RETURN
The Faldo Series was back stronger after lockdown and, despite a revised European schedule, showed an unprecedented appetite from junior golfers to get back competing on the fairways.
GEO FOUNDATION ANNOUNCES PARTNERSHIP WITH PERFORMANCE54
GEO Foundation, the international sustainable golf non-profit, and Performance54, specialist golf marketing and communications agency, have today announced a new partnership that aims to further elevate sustainability awareness, action and results across the sport globally.
Al Mouj Golf Achieves A Major Sustainability Milestone
Another client making headlines this week is Al Mouj Golf, which celebrates retaining its GEO Certified®️ distinction for its sustainability and community initiatives, conservation work, climate action and positive influence on the wider game of golf!
SENTOSA GOLF CLUB RECEIVES GREEN LIGHT FROM THE UNITED NATIONS
Sentosa Golf Club become the first golf club in the world to sign up to the UN’s Sports for Climate Action Initiative.
Sentosa Golf Club Partners with GEO Foundation
Sentosa Golf Club continues to grow sustainability credentials and, in doing so recently announced a new collaboration with the international sustainable golf non-profit, GEO Foundation.
Pablo Larrazabal joins the team at Golf Saudi
Golf Saudi’s international ambassador program continues to grow as they confirm European Tour star Pablo Larrazábal is the latest professional player to join their ranks.
MAJOR CHAMPIONS JOIN SIR NICK TO GROW THE GAME
Sir Nick Faldo’s third edition of the Major Champions Invitational presented by Golf Saudi (MCI) once again lived up to its high billing, as 72 junior golfers assembled from around the world came together captained by 18 Major Champions.
FOOTJOY LAUNCHES NEW SHOE RANGE
Back in January, the Performance54 team worked with longstanding client, FootJoy, to capture content in Dubai for their 2020 product launches. The shoot tied in with the launch of the 2020 shoe line, headlined by Tour X and Pro/SL, whilst providing a perfect opportunity to create additional content for the launch of the Spring Summer ’20 apparel range available later this month.
Performance54 Help Launch Game On
Performance54 has cemented its long-term relationship with Sentosa Golf Club, by working exclusively with them to launch a ground-breaking new environmental sustainability campaign, Game On.
Golf Saudi Summit – A Huge Success
Hosted by the CEO of the Saudi Golf Federation and Golf Saudi, Majed Al Sorour, the three-day event saw delegates from across the world learn more about the rapid development of the game in the country, in addition to providing a platform for attendees to form and agree key business relations.
Saudi International 2020 – The Ultimate Day Out
Performance54 once again supported on the delivery of the Saudi International powered by SoftBank Investment Advisers. Working closely with Golf Saudi for the event’s second instalment, the company oversaw the event’s management and hero activations.
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