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Saudi International Powered by SBIA

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The first ever global golf tournament in Saudi Arabia at Royal Greens Golf & Country Club. Representing key stakeholders invested in the first ever Saudi International, Performance54 were set the goal of creating a suite of video content to challenge international golfer perception of Saudi Arabia and serve as the launch of Golf Saudi (the Saudi Golf Federation’s consumer and industry-facing body responsible for development of the sport in the Kingdom).

Performance54 helped deliver the Saudi International, with a whole host of marketing, operations and communication roles. The event, which took place for the second time in 2020 delivered a range of hero content, including the “It’s Good” – NFL themed field goal challenge with Brooks Koepka, Dustin Johnson, Patrick Reed and Ian Poulter. As part of the Desert Swing, Performance54 also supported in the delivery of a first-class entertainment programme including three nights of music concerts, with performances from global superstars, Luis Fonsi and Zedd.

RedDoor54, a sister company of Performance54, designed and built the entertainment zone at the 2020 event, which included the Bounce Zone, Performance Zone, E-sports, Food Festival and Mini Golf. The event continues to grow in stature and will be even bigger in 2021.

Something Amazing is Happening
Its Good
Bryson Saudi International Performance54
Tiesto Golf Saudi Performance54
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