The first ever global golf tournament in Saudi Arabia at Royal Greens Golf & Country Club. Representing key stakeholders invested in the first ever Saudi International, Performance54 were set the goal of creating a suite of video content to challenge international golfer perception of Saudi Arabia and serve as the launch of Golf Saudi (the Saudi Golf Federation’s consumer and industry-facing body responsible for development of the sport in the Kingdom).
A host of videos were created and distributed via stakeholder, tour, partner and broadcast channels projecting a never-seen-before image of Saudi Arabia. The footage captured unrivalled content from players such as Brooks Koepka, Dustin Johnson and Ian Poulter. Performance54 also delivered a memorable VIP programme, which included luxury transportation and accommodation, plus entertainment from global superstars, Mariah Carey, Tiesto and Sean Paul.