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Saudi International Powered by SBIA

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The first ever global golf tournament in Saudi Arabia at Royal Greens Golf & Country Club. Representing key stakeholders invested in the first ever Saudi International, Performance54 were set the goal of creating a suite of video content to challenge international golfer perception of Saudi Arabia and serve as the launch of Golf Saudi (the Saudi Golf Federation’s consumer and industry-facing body responsible for development of the sport in the Kingdom).

A host of videos were created and distributed via stakeholder, tour, partner and broadcast channels projecting a never-seen-before image of Saudi Arabia. The footage captured unrivalled content from players such as Brooks Koepka, Dustin Johnson and Ian Poulter. Performance54 also delivered a memorable VIP programme, which included luxury transportation and accommodation, plus entertainment from global superstars, Mariah Carey, Tiesto and Sean Paul.

Kingdom's Inaugural Golf Event
Bryson Saudi International Performance54
Tiesto Golf Saudi Performance54
Other Projects
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