Ayla is a destination sculpted out of the coast of Aqaba, Jordan, and dedicated to inspiring lives by delivering a blend of art, music, sports, well-being, recreation and entertainment activities. Ayla’s design and architecture are inspired by Aqaba’s natural beauty fused with a modern and eclectic style that delivers a relaxed and comforting environment. Within the private community lies a world-class 18-hole championship golf course designed by former world No.1 Greg Norman, which, in April 2019 was the stage for the first ever truly mixed professional tour event, the Jordan Mixed Open.
Performance54 helped develop the unique event concept with its architects at Ayla, before managing the media and PR delivery for the event in partnership with the event’s co-sanctioning tours; the Ladies European Tour, European Challenge Tour and The Staysure Tour.. The world’s first truly mixed golf event made headlines around the world, reaching over 190 million people.