Back in January, the Performance54 team worked with longstanding client, FootJoy, to capture content in Dubai for their 2020 product launches. The shoot tied in with the launch of the 2020 shoe line, headlined by Tour X and Pro/SL, whilst providing a perfect opportunity to create additional content for the launch of the Spring Summer ’20 apparel range available later this month.
Performance54 has cemented its long-term relationship with Sentosa Golf Club, by working exclusively with them to launch a ground-breaking new environmental sustainability campaign, Game On.
Hosted by the CEO of the Saudi Golf Federation and Golf Saudi, Majed Al Sorour, the three-day event saw delegates from across the world learn more about the rapid development of the game in the country, in addition to providing a platform for attendees to form and agree key business relations.
Performance54 once again supported on the delivery of the Saudi International powered by SoftBank Investment Advisers. Working closely with Golf Saudi for the event’s second instalment, the company oversaw the event’s management and hero activations.
Performance54 successfully supported the delivery of the 2020 OMEGA Dubai Desert Classic, working cohesively with the tournament organisers – Falcon & Associates – to deliver a PR, content and digital communications campaign during the 31st edition of the tournament.
There is much cause for celebration at Performance54 today, as the company has been recognised amongst the fastest-growing companies in the UK placing fourth in the latest Sunday Times Virgin Atlantic Fast Track 100.
Performance54 will be working cohesively with Golf Saudi, uniting some of the games most powerful representatives at an ‘invite only’ event in KAEC, just outside Jeddah. The Inaugural event will welcome golf stars, product innovators, golf course designers & architects, governing bodies, hospitality experts, broadcasters and investors in the game.
As home to some of its biggest events, brands and venues, Surrey is known as a hotbed of the UK golf industry, and with good reason, too. It was with no shortage of delight, then, that Performance54 was recently named ‘International Business of the Year’.
Dubbed as one of golf’s most exciting annual story lines in Europe, with drama and heartache unfolding under intense playing conditions, Qualifying school returned to the Costa Daurada coastline for the third consecutive year.
Performance54’s clients had a phenomenal evening at the prestigious 2019 World Golf Awards, hosted at the stunning St. Regis Saadiyat Island Resort in Abu Dhabi, picking up a raft of the evening’s flagship awards.