Modern Golf Marketing

Offering a unique golf marketing service solution to direct brands to increased revenue performance from golf.

About Us

Performance54 is an energetic global golf sponsorship, tournament promoter and destination marketing business. Our people have been trusted by some of the worlds best known brands.

Our Work

Tournament Promotion Ho Tram Open

The inaugural Ho Tram Open held from 3-6 December 2015 launched Vietnam onto the global golfing stage. Under the "Where Golf Meets Entertainment" mantra, Vietnam's richest sporting event welcomed some of the best known players in the golf world, including Sergio Garcia, Darren Clarke, Thomas Bjorn, and YE Yang, as well as stars of the Asian Tour. As well as competing for a $1.5million purse, players, sponsors and guests were treated to a week-long event programme which included the Ho Tram Fight Night, Brian McFadden concert, poolside parties and casino evening, securing the Ho Tram Open's place as 'Asia's Grandest Stage'.

Deliverables
  • Sponsorship Strategy & Sales
  • Event Management & Operations
  • Event Concept Creation
  • Marketing, Media and PR
We Provided
  • Broadcast reach to over 100 countries
  • Over $250million PR media value
  • 6 commercial partnership categories
  • Hosted over 850 business leaders
Sponsorship Activation Hilton Golf

Hilton Worldwide launched an international golf sponsorship programme in 2015, becoming an Official Supplier to The European Tour and an Official Partner of the Asian Tour. In its first year as a major sponsor in golf Hilton quickly established itself as a credible voice, with tournament partnerships at the Joburg Open, BMW PGA Championship, Volvo China Open and British Masters. An ambassador programme, as well as professional and consumer activations centred around the ‘Golfer of the Month’ initiative and internal activations, ensured Hilton’s association with golf quickly became one of its most successful strategic partnerships.

Deliverables
  • Sponsorship Strategy: Development and Delivery
  • Tournament & Ambassador Activations
  • B2B & B2C Sales Programme Creation
  • Loyalty Scheme Retention & Growth
We Provided
  • Visibility to over 23million golfers
  • Golf revenue of over $1.2million
  • Over 50,000 loyalty programme acquisitions
  • Internal activations on 3 continents
PR & Marketing The Bluffs Ho Tram

Since its official opening in October 2014, The Bluffs Ho Tram has made quite an impression on the international golf market. Designed by Greg Norman and located on stunning, natural coastline overlooking the Eastern Sea, The Bluffs has already been named as one of the Top-100 Golf Courses in the World by Golf Digest. In October 2015 it collected three World Golf Awards, including the ‘World’s Best New Golf Course’, ‘Vietnam’s Best Golf Course’ and ‘Vietnam’s Best Golf Hotel’, before hosting the inaugural Ho Tram Open in December 2015. Located an hour and a half from Ho Chi Minh City and boasting a Robert Rock Academy among its world-class facilities, The Bluffs sets the standard for golf in South-East Asia for many years to come.

Deliverables
  • International PR
  • Press and Media Management
  • Advertising & Media Buying
  • Global Trade Activation
We Provided
  • PR exposure in over 40 international media
  • Over $1.1million in media coverage
  • Hosting of over 20 international golf journalists
Talent Management Rick Shiels & Pete Finch

Rick Shiels & Pete Finch are at the heart of modern golf media, having amassed a truly global following across their social media channels. Their honest, personal and professional insight into the world of golf has made them two of the most watched golf broadcasters in the world, amassing over 200,000 views per month on their YouTube channels. Their audience reach spans the US, Europe and South-East Asia, with golfers trusting Rick and Pete for tuition and tips, product reviews, Tour insight and most importantly, entertainment. Through strategic partnerships, Rick and Pete offer brands’ access to the notoriously difficult to reach under-40 golfing audience.

Deliverables
  • Commercial Partnerships
  • Content Consultancy
  • Brand Management & Positioning
  • Media Profiling & PR
We Provided
  • Partnership reach over 1.5million views
  • Content creation opportunities on three continents
  • Brand development
  • Industry positioning
SALES & MARKETING TITLEIST & FJ

Titleist and FootJoy are two of golf’s most recognised brands, setting the standard in a host of product categories as the #1 Ball in Golf, #1 Shoe in Golf, #1 Glove in Golf and #1 Sock in Golf. Their products, such as the legendary Titleist Pro V1 golf ball family and FJ Pro/SL shoes, are trusted at all levels of the game, and lead the way across worldwide professional tours. The brands’ marketing campaigns and activities are focussed on reaching and engaging with golfers of all abilities, whilst representing their market-leading positions, illustrious histories and dedication to performance excellence.

Deliverables
  • Marketing Strategy: Development & Delivery
  • Partnership Activations & Media Relations
  • Advertising Strategy and Budget Management
  • Content Generation & Social Strategy
  • Loyalty Programme Growth and Development
We Provided
  • Visibility to over 1 million golfers in the UK & Ireland
  • Strategic Advertising Spend across digital, print and social platforms
  • Ambassador activations at multiple European Tour events
  • Launch of season long campaigns
  • Integration of sales, trade & consumer activations
PR & MARKETING LUMINE

Just an hour south of Barcelona, Lumine is one of Europe’s most popular golf destinations offering the perfect blend of quality golf courses, impeccable service and a welcoming, energetic atmosphere. The 45 holes of golf features two Greg Norman designs in The Lakes and The Ruins courses, with The Lakes providing an 18-hole Championship test, whilst The Ruins is one of the most entertaining 9-hole courses in Europe. The Hills, a classic Mediterranean experience, provides ocean vistas amongst tree-lined, winding undulations, all perfectly presented under the stewardship of Troon Golf, the leaders in golf club management. The resort also boasts the Lumine Beach Club, Lumine Restaurant and offers some of the best practice facilities in Europe. Accompanied by local wineries, World Heritage sites and PortAventura World, it’s time to Go Beyond at Lumine.

Deliverables
  • Campaign Creation
  • Sales & Product Development
  • PR and Media Management
  • Event Negotiation & Management
We Provided
  • Creation of the ‘Go Beyond’ campaign
  • Trade & Consumer Campaign Roll-Out
  • Print, digital & social media partnerships
  • Sales Strategy and trade Activation
Ho Tram Open
Hilton Golf
The Bluffs Ho Tram
Rick Shiels & Pete Finch
TITLEIST & FJ
LUMINE

Services

We offer a unique golf marketing service solution to direct brands to increased revenue performance from golf. Our people have represented Tour players, European and Asian Tour Partners, Rights Holders and Tournament Promoters.

Activation Sponsorship Activation

Whether it's partnering a tour event, signing a golf ambassador or activating consumer channels, Performance54 creates and manages tailored golf sponsorship strategies for its clients; some of the biggest golf, hospitality and consumer brands in the world.

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Management Event Management & Promotion

As tournament promoters for multi-million dollar events, Performance54 prides itself on delivering more than a tournament, utilising tour events to drive marketing strategies and campaigns with long-term business benefits.

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Strategy Marketing Strategy

Golf is a unique sport with a phenomenal history and exciting future, and can be a valuable addition to a business's marketing mix. Our experience allows our clients to integrate golf into their wider marketing strategy, unlocking the valuable golfing demographic.

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Reach Communications

Reaching and communicating with the golf audience requires a tailored approach. With over 30 years golf specific experience, our people understand the language, media partners and approach to deliver credibility and engagement with the golfing demographic.

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Engagement Digital Engagement

The growth of digital and social media has given brands their own distribution channels. With expertise in digital integration and content generation, we deliver campaigns which enhance and complement our clients traditional activities.

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Revenue Sales & Revenue

The golf demographic spends billions of dollars every year on their passion; travelling to play new courses, purchasing the latest equipment and following the game they love. We ensure our clients golf activity delivers robust, sustainable return on investment.

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Meet The Directors

Executive Director Matt Selby

Matt has worked in sports marketing for over a decade, with a strong bias in golf. He played a central role in the emergence of Abu Dhabi as a global sporting destination, and has implemented government event and product development strategies on the world stage. His extensive knowledge of tourism and event marketing gives him a unique perspective on the global golf industry.

Managing Director Jed Moore

With experience of representing manufacturers, destinations and government agencies, Jed has unrivalled knowledge of media, consumer and golf marketing trends. His understanding of the golf industry has delivered success for clients on every continent in a career that has spanned over 15 years of specialist golf services.

Executive Director Gary Davidson

Having worked hand-in-hand with The European Tour, Asian Tour and tournament promoters, Gary boasts extensive experience in player management, sponsorship activation, major event delivery & PR. He has directed accounts for some of golf’s leading brands and sponsors, including Titleist, FootJoy and Hilton Worldwide, and delivered activations at over 30 European Tour events.

Destination Marketing

We create, deliver and manage innovative marketing programs that promote a destination, its hotel partners, golf courses and amenities to an avid 'core' golf audience in the key markets around the world.

Vietnam
Abu Dhabi
London
Dubai
Algarve
Shanghai

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Make golf your next move and find out how can benefit your business.

+44 1276 804 625

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Get In Touch

If you have an interest in golf, or would like to understand more about what we do, how we do it, and who the personalities are behind Performance54, we would be delighted to hear from you.

Address

Performance54 Ltd,
Quatro House
Lyon Way
Camberley
Surrey
GU16 7ER

Telephone +44 (0) 1276 804 625 Email [email protected]

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Our Offices

UK

Performance54 Ltd
Quatro House
Lyon Way
Camberley
Surrey
GU16 7ER

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Vietnam

Hai Ha Building
Messanine Floor
217 Nguyen Van Thu
District 1
Ho Chi Minh City
Vietnam

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