RedDoor54, the new partnership between leading golf marketing agency, Performance54, and renowned experiential company Red Door Events Middle East, is delighted to have beaten some of the world’s leading sport’s experiential companies to design, build and activate the spectator village at the European Tour’s ground-breaking Saudi International tournament in February 2020. The inaugural event, played in 2019, was the first of its kind in the Kingdom. The event is the brainchild of Golf Saudi, an innovative entity created to develop and grow the game of golf in Saudi Arabia, won by American superstar Dustin Johnson – at the time, the world’s number one ranked golfer.
The tournament welcomed one of the strongest in the game of golf in 2019, with four-time major champion Brooks Koepka, 2018 Masters Champion Sergio Garcia, Olympic gold medallist England’s Justin Rose and Ryder Cup legend Ian Poulter visiting the Kingdom for the first-time to compete over the Troon-managed Royal Greens Golf Club in King Abdullah Economic City (KAEC) – a contemporary new community in the heart of Saudi Arabia’s new business district. It also included a concert featuring global superstar DJ Tiesto and Sean Paul.
RedDoor54 will be responsible for conceptualising, designing and building the spectator village for the Saudi International. The role requires a close working relationship with the event’s headline sponsors to create a world-class family-friendly event experience for the people of Saudi Arabia.
With the game of golf a key new pillar introduced to further enrich the lifestyle of those in Saudi Arabia, the event will act as a centrepiece in the wider strategy, alongside the recently announced Saudi Classic on the Ladies European Tour in March this year.