Sentosa Golf Club has just published the latest issue of its club magazine, a year after re-launching the publication in partnership with Performance54.
The magazine is a long-standing and primary means of communication to its distinguished members and guests, many of whom are from Singapore’s most influential circles, and is published on a bi-monthly basis.
Performance54, who have worked with the club for five years, were tasked with completely overhauling the magazine, enhancing the editorial content and giving it a new look and feel that would broaden its appeal for members, guests, key stakeholders and new advertisers.
The new magazine regularly includes features and exclusives with some of the biggest names in professional golf, including 2019 SMBC Singapore Open Champion, Jazz Janewattananond, seven-time women’s Major Champion, Inbee Park, PGA Tour winner, Sung-Jae Im and 2018 British Women’s Open Champion, Georgia Hall. Recent guest columnists have included Asian Tour CEO & Commissioner, Cho Minn Thant and The R&A’s Asia-Pacific Director, Dominic Wall.
Performance54 is responsible for the overall production of the magazine, working closely with the Sentosa team from initial issue planning stages, all the way through to editorial content development, design and layout. The re-vamped magazine has certainly caught the attention of the world’s most premium brands, with the likes of adidas Golf, Rolex, McLaren, Bentley and Maserati all agreeing commercial advertising packages within recent issues.