Tourism Account Director – London

Closing date for this position is April 2024


54 is a sports and entertainment agency operating across five regions and seven offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.


The Tourism Account Director will work across a host of Performance54’s rights holder, events, destination and tourism clients, providing tourism strategy and working directly with the Head of Tourism and other senior client leads to ensure timely delivery for our clients.

The Tourism Account Director will support on the development and delivery of golf tourism programmes in overseas markets, including aligning domestic stakeholders to develop a cohesive golf tourism experience, working with trade entities to generate inbound visits and integrating promotional programmes to drive interest.

Reporting into the Head of Tourism, the successful candidate will be highly analytical with a solid understanding of global golf tourism trends.


Tourism Strategy

  • Support on the delivery of impactful golf tourism strategies on behalf of a range of clients, including governing bodies, events and destinations
  • Conduct market analyses incorporating audience data, global golf participation levels and competitor benchmarking
  • Deliver high-quality client reports including (but not limited to) SWOT analyses, performance benchmarking, success metrics, capacity modelling and economic impact forecasting.

 Trade Marketing

  • Build a global network of trusted tour operators and on-sellers who can be called on for different clients
  • Deliver co-operative marketing initiatives for the benefit of our clients
  • Work with diverse stakeholder groups (tourist boards, golf courses, sports facilities, hotels, airlines, restaurants, leisure providers, DMCs, etc)
  • Create and deliver effective TO FAM trip programmes
  • Integrate our clients with global trade shows, both golf-specific and wider travel-related, to create exposure and sales/partnerships opportunities
  • Work with cross-departmental teams as part of integrated client delivery


  • Provide concise updates to senior management and key stakeholders
  • Commission and utilise research and insights to support the continued progression of Performance54’s tourism offering


  • Knowledge of global golf tourism market and trends
  • Knowledge of the global golf and travel media landscapes
  • Highly analytical mindset
  • Excellent written and verbal communication skills
  • Good organisational skills and the ability to manage a variety of tasks
  • International travel
  • Be an excellent up-and-down manager
  • Knowledge of current trends relating to sports marketing preferred
  • Minimum of 6 years experience working in travel/tourism/destination marketing
  • Ability to work flexible hours


  • £50-55,000 per annum (commensurate with experience)
  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Pension
  • Health Insurance
  • Office F&B available daily
  • P54 Goodie Bag
  • Working hours will be Monday to Friday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.


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