ABOUT PERFORMANCE54:
Performance54 is a sports agency seeking to lead sport into a new realm of possibility through creativity and innovation. Our services include sports strategy, marketing, events, commercial strategy as well as data and insights and sustainability strategy. Founded in 2015, Performance54 has cemented its position as one of the fastest growing sport agencies in the world.
Our clients are rights holders, governing bodies, household brands and major investors who share our belief in the power of sport.
ROLE OVERVIEW:
The Tourism Account Director will work across a host of Performance54’s rights holder, events, destination and tourism clients, providing tourism strategy and working directly with the Head of Tourism and other senior client leads to ensure timely delivery for our clients.
The Tourism Account Director will support on the development and delivery of golf tourism programmes in overseas markets, including aligning domestic stakeholders to develop a cohesive golf tourism experience, working with trade entities to generate inbound visits and integrating promotional programmes to drive interest.
Reporting into the Head of Tourism, the successful candidate will be highly analytical with a solid understanding of global golf tourism trends.
KEY RESPONSIBILITIES:
Tourism Strategy
- Support on the delivery of impactful golf tourism strategies on behalf of a range of clients, including governing bodies, events and destinations
- Conduct market analyses incorporating audience data, global golf participation levels and competitor benchmarking
- Deliver high-quality client reports including (but not limited to) SWOT analyses, performance benchmarking, success metrics, capacity modelling and economic impact forecasting.
Trade Marketing
- Build a global network of trusted tour operators and on-sellers who can be called on for different clients
- Deliver co-operative marketing initiatives for the benefit of our clients
- Work with diverse stakeholder groups (tourist boards, golf courses, sports facilities, hotels, airlines, restaurants, leisure providers, DMCs, etc)
- Create and deliver effective TO FAM trip programmes
- Integrate our clients with global trade shows, both golf-specific and wider travel-related, to create exposure and sales/partnerships opportunities
- Work with cross-departmental teams as part of integrated client delivery
Reporting
- Provide concise updates to senior management and key stakeholders
- Commission and utilise research and insights to support the continued progression of Performance54’s tourism offering
ADDITIONAL REQUIREMENTS:
- Knowledge of global golf tourism market and trends
- Knowledge of the global golf and travel media landscapes
- Highly analytical mindset
- Excellent written and verbal communication skills
- Good organisational skills and the ability to manage a variety of tasks
- International travel
- Be an excellent up-and-down manager
- Knowledge of current trends relating to sports marketing preferred
- Minimum of 6 years experience working in travel/tourism/destination marketing
- Ability to work flexible hours
SALARY & BENEFITS
- Competitive Salary
- 30 Calendar Days (Inc. Public Holidays as per UAE Law)
- Annual Discretionary Company Bonus – up to 8% (3% Company & 5% Individual)
- Health Insurance
- Employee Assistance Program (EAP)
- P54 Goodie Bag
- Working hours will be Sunday to Thursday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.
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