Performance54 has helped Sir Nick Faldo with the design launch of a new logo and brand motif that is set to mark the start of a new era for Faldo Enterprises.
Launched to coincide with Sir Nick celebrating a decade of knighthood, the new logo and modernised branding has been rolled out across Faldo’s business operations, including his global juniors’ programme, the Faldo Series, and golf course design business, Faldo Design.
The new logo has been widely praised on social media, with golf fans first seeing it unveiled across branding for the recent 23rd edition of the Faldo Series Europe Grand Final. In Abu Dhabi.
The contemporary logo design retains the trademark Faldo shield and six stripes which have become synonymous with the Faldo brand. The shield represents heritage, knighthood and the symbol of a champion, whilst the stripes represent Sir Nick’s six Major Championship wins in order of occurrence. The claret stripes signify Open Championship wins in 1987, 1990 and 1992, with green representing Faldo’s Masters victories in 1989, 1990 and 1996.
Performance54’s branding work for Sir Nick hasn’t stopped there, with a new look and feel for another exciting junior tournament coming soon.