Performance54 once again supported on the delivery of the Saudi International powered by SoftBank Investment Advisers. Working closely with Golf Saudi for the event’s second instalment, the company oversaw the event’s management and hero activations, as well as providing extensive PR and communications support throughout the four-day tournament.
Welcoming more than 25,000 fans for a thrilling weekend of world-class golf and unforgettable live entertainment, King Abdullah Economic City’s Royal Greens Golf & Country Club once again played host in 2020, as fans descended on the Red Sea coastal course to watch one of the European Tour season’s strongest fields battle it out over 72 holes.
Performance54 were involved in overseeing a number of hero activations for both Golf Saudi and one of the headline sponsors of the tournament, SAGIA. Working with some of the biggest names in golf, such as world number one Brooks Koepka, last year’s champion Dustin Johnson, and 2017 Masters champion Patrick Reed, Performance54 led in the delivery of over 30 individual pieces of content that were seen in countries across the globe via social media and television broadcast.
Head to https://www.golfsaudi.com/en-us/saudi-international/ to find out more!