We’re delighted to announce our appointment by five-star Portuguese golf destination, Penha Longa Resort, to help drive an increased number of rounds on its championship golf course through the integration of digital and trade marketing strategies.
A permanent fixture at the pinnacle of Europe’s best golf resort rankings, Penha Longa possesses a Robert Trent Jones Jr-designed golf course which is regarded as one of best in the country and hosted the Open de Portugal in 2010, an event won by 2018 Ryder Cup Captain, Thomas Bjorn.
The five-star Ritz-Carlton resort is situated just 30 kilometres west of Lisbon, presenting luxurious accommodation, fine dining, a world-class spa and two Michelin Star restaurants, all within easy driving distance of one of Europe’s fastest growing capital cities in terms of inbound visits.
“We are delighted to partner with Penha Longa Resort, a magnificent destination with the highest quality amenity profile and a stunning and very playable course for golfers of all abilities,” said Jed Moore, Managing Director, Performance54. “The resort has got tremendous potential and, with our assistance in increasing exposure and awareness via digital and trade channels, we believe Penha Longa can become one of the most popular in Continental Europe.”
On behalf of Penha Longa, P54 will take on responsibility for devising digital and trade marketing solutions with the overarching objective of enhancing the online customer journey and giving more golfers than ever the opportunity to discover one of Europe’s finest golfing destinations.
For more information on Penha Longa, visit http://www.penhalonga.com/en/