Senior Events Manager – Guest Services – London

Closing date for this position is April 2024


54 is a sports and entertainment agency operating across five regions and seven offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.


The purpose of this Senior Events Manager, Guest Experience role is to lead on the delivery of guest experience elements of golf events contracted to Performance54, with a principal focus initially on the Aramco Team Series events internationally as well as other events according to the needs of the business.

The role reports to the Guest Experience Director EMEA and supports Guest Experience Directors in other global regions.

The Senior Events Manager, Guest Experience leads a team of guest experience staff principally based in the UK but sharing resource with other regional teams according to the demands of the business. The role provides senior management, coaching and support to a guest experience team focused on a group of events, to lead efficient and effective delivery of guest experience elements to a high standard.


The Senior Events Manager, Guest Experience must have extensive experience in managing event teams and stakeholders on large-scale, complex sports events. They must boast strong personal motivation and be comfortable working remotely and unsupervised and have the ability to manage multiple projects simultaneously. A keen eye for detail and the ability to work to tight deadlines, with excellent communication skills, are essential. Tasked with delivering core aspects of the event, and supported by senior Performance54 management, the role-holder must be comfortable managing a variety of stakeholder relationships, have the flexibility to travel internationally, and ability to work in different cultures.


Normally including:

  • Player, VIP, other stakeholder and staff accommodation
  • Event-wide food & beverage offering
  • Hospitality and VIP propositions
  • Special events
  • Guest management systems
  • Pro-Am tournament coordination
  • Accreditation
  • Gifting
  • Clothing
  • Other experiential elements according to the needs of the event and contract.


Strategy, Planning & Execution

  • Lead the development, delivery and execution plan of guest experience elements of events
  • Oversee and ensure project progress using designated project management tools
  • Ensure adherence to contractually or otherwise required processes
  • Oversee management of supplier briefs, contracts, scopes of service and price negotiation
  • Management of Guest Experience budgets
  • Liaison with Operations team to facilitate any insurance, legal, health and safety obligations associated with special events
  • Liaison with Marketing team to ensure integration into overall event strategy and direction
  • Liaison with Commercial team to ensure alignment with commercial partners and sponsors
  • Support across host venue agreement and RFP requirements
  • Produce post event evaluation to inform future events.

Leadership, Internal Communication & Coordination

  • Keep in communication with Guest Experience Director to provide status updates, suggest process improvements, facilitate best practice and raise issues
  • Day to day coordination of the guest experience event delivery team
  • Line management of direct reports, providing insights and development areas
  • Facilitate effective communication among the team and foster strong team culture and positive morale. Working together in-person where possible is encouraged.
  • Be an excellent team player with a solution-orientated approach

Client & Partner Relationship Management

  • Provide concise event status updates to client/ partner stakeholders in a timely and solution-oriented manner, via email and leading guest experience presentations in client update calls
  • Produce proposals for events (visions, timelines, venues, suppliers, staffing, costing etc)
  • Interface with partners, agencies and suppliers as required to facilitate delivery
  • Adhere to an agreed framework of communication to ensure efficiency in communication between Performance54 and clients/ stakeholders.


The Senior Events Manager, Guest Experience will ideally be based within commuting distance of Performance54’s London (Wimbledon) office or Riyadh, Saudi Arabia office to facilitate at least 2 days a week in the office when not travelling.

The role requires up to around 16 weeks onsite per year, largely in the UK and Saudi Arabia, as well as other international destinations according to the needs of the business.


  • Fluency in both English and Arabic highly desirable.


  • Reporting to Guest Services Director
  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Pension
  • Health Insurance
  • Office F&B available daily
  • P54 Goodie Bag
  • Working hours will be Monday to Friday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.


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