ABOUT PERFORMANCE54:
The Performance54 Group is an energetic and innovative sports marketing, events, and consultancy group, with offices in London, Singapore, Dubai, Abu Dhabi, Riyadh, Florida and Melbourne. The Performance54 team boasts unrivalled experience, trusted by some of the world’s best-known brands, rights holders, and destinations. It is one of the world’s fastest-growing sports businesses.
ROLE OBJECTIVE:
We are seeking an experienced and well-rounded Marketing Director with outstanding experience across the marketing mix to deliver strategic solutions for a broad spectrum of market-leading clients and events.
The ideal candidate for this role should possess a high work ethic, excellent communication skills, strategic thinking abilities, strong organizational skills, and excellent interpersonal skills. They should be used to managing high-profile clients and a team of internal specialists and external suppliers to deliver against bold objectives.
RESPONSIBILITIES:
Team Leadership
- Oversee a division of more than 40 people across five departments, maintaining and improving personnel review processes, as well as ongoing personal development opportunities for members of each department
- Take responsibility for the division’s delivery on behalf of P54 clients and in the promotion of its own brand
- Take direct line management of a senior team of marketing professionals, ensuring each is adequately guided and supported to perform at a high level
- Monitor and provide feedback on team dynamics
Strategy
- Develop and ensure the delivery of impactful marketing strategies on behalf of a range of clients, including governing bodies, brands, events, and destinations, with a particular focus on golf and events
- Develop campaign strategies and timelines, considering target audiences and identifying appropriate tactics and channels to engage and convert
- Work with the creative department to develop new brands and sub-brands in the delivery of marketing campaigns
- Work with senior departmental figures ‘Strategy’, ‘Creative’, ‘Earned Media’, ‘Advertising’ and ‘Social & Content’ to improve processes and efficiencies and ensure strong cross-departmental working in pursuit of shared goals and the delivery of shared projects.
Quality assurance
- The Marketing Director is responsible for quality control and is the last line of defence for the most important work leaving the division
Budgeting and Procurement
- Own and manage the budget for Marketing, including payroll, team development, staff rewards and investments into new technologies to enhance the performance of the Marketing division
- Oversee the procurement and management of external agencies, particularly for event marketing projects
Recruitment
- Oversee all recruitment with the HR Director, including succession planning
Divisional Representation
- Be the main individual responsible for representing the Marketing division internally and externally
- Be an authoritative figure prepared to support team members as required on conference calls and face-to-face meetings
Reporting
- Oversee client and internal reporting, including regular board reports
- Ensure effective reporting practices are maintained across the Marketing division, allowing clients to understand the return on their investments with Performance54
Research and Insights
- Guide the Marketing division and the wider business towards insightful research and insights and implement these findings as appropriate to shape the future of the division
Cross-departmental comms
- Maintain protocols for liaising regularly with all other departments to ensure alignment
Additional requirements:
- Experience working across the marketing mix and delivering strategic solutions utilising a range of modern marketing tactics and practices, including earned and paid media, content generation, social media, brand development and management, campaign development, and digital marketing
- Experience in developing cross-channel campaigns for consumer facing brands and/or sports events and track record in impacting company sales
- Experience in leading high-performing teams working across an international landscape
- Knowledge of current trends relating to sports marketing and the golf industry
- Knowledge of golf, sport, lifestyle and news media landscapes
- Excellent written and verbal communication skills
- Exceptional organisational skills and multi-tasking
- A strong network in the global golf/sports industry
Educational Requirements:
- Degree level from accredited college or university – preferably in Business, Sports Management or Marketing related subjects
Experience Requirements:
- Minimum of 10 years of marketing experience
- At least 2 years’ experience as a head of marketing or marketing director
Remuneration:
- Commensurate with experience
BENEFITS
- Company Bonus – up to 8% – 3% Company & 5% Performance)
- 25 days annual leave (+ public holidays), pro-rated
- Employee Assistance Program (EAP)
- Private Healthcare
- Digital Annual Subscription to Global Golf Post
- Staff clothing
- Cycle to work scheme
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
- Hybrid working, 3 days per week at the Performance54 Ltd offices.
