Associate Director – KSA

Closing date for this position is October 2023


Performance54 is an energetic, innovative golf marketing agency, with a client base throughout Europe, the Middle East and Asia. Specialising in sponsorship strategy and activation, tournament promotion and management, PR and communications, and destination marketing, the Performance54 team boasts unrivalled experience and is trusted by some of the world’s best-known brands.


Performance 54 Arabia is seeking an Associate Director (Golf & Football) to lead the account strategy and delivery of a new key account in the region. As the Associate Director, you will be responsible for developing and executing partnership strategies, managing key partner relationships, and driving revenue growth. The ideal candidate will have a deep understanding of sports marketing, exceptional leadership skills, and a proven track record in developing successful partnerships.


  • Develop and implement a comprehensive account strategy to drive partner business growth and achieve objectives
  • Manage and nurture relationships with key partners, ensuring their needs are met and objectives are aligned with the organization’s goals
  • Collaborate with internal teams to develop and execute partnership activation plans and integrated campaigns
  • Track and analyze partnership performance metrics, providing regular reports and insights to stakeholders
  • Stay updated on industry trends and competitor activities to identify new partnership opportunities and maintain a competitive edge
  • Identify and secure strategic partnership opportunities that align with the company’s objectives and target market
  • Lead negotiations and contract discussions with potential partners, ensuring mutually beneficial agreements
  • Lead and mentor a team, providing guidance and support in executing partnership initiatives
  • Develop and manage the partnerships budget, ensuring effective allocation of resources


  • Bachelor’s degree in marketing, business administration, or a related field (Master’s degree preferred)
  • 8+ years of relevant work experience in sports partnerships, business development, or related roles
  • Proven track record in developing and managing successful partnerships, preferably within the sports marketing industry
  • Strong leadership and team management skills, with the ability to inspire and motivate a team
  • Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels
  • Strategic thinker with the ability to identify partnership opportunities and develop innovative solutions
  • Analytical mindset with proficiency in data analysis and reporting
  • Strong business acumen and understanding of market dynamics
  • Ability to work in a fast-paced environment and manage multiple priorities
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Prior experience working in Southeast Asia would be favourable
  • This role is based in Dubai or Riyadh and would require frequent regional and international travel


This is a full-time position, and compensation will be commensurate with experience. The successful candidate will have the opportunity to lead a dynamic team and drive strategic partnerships to propel the organization’s growth. If you meet the requirements and are interested in this opportunity, please submit your resume and cover letter.


  • Competitive (with bonus based on performance)
  • 25 days’ annual leave (+public holidays)
  • Normal office hours (9am – 5.30pm), with travel and additional hours as required
  • Dubai or Riyadh based


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