After two years of research and design, Titleist has unveiled its all-new T-Series (T100, T200 and T300) and 620 irons (CB and MB), which have already garnered global media attention with all major media outlets in the UK & Ireland.
Since making their tour debut, both the T-Series irons and the CB/MB models have made their way into the bags of a number of the world’s best golfers. Players such as Jordan Spieth, whose feedback was instrumental in the T100 development process, switched to a full set of T100 irons at The Open Championship, while Webb Simpson (MB), Jimmy Walker (MB), and Lucas Bjerregaard (CB) are among the growing number of players who have put 620 CB and/or MB irons immediately in play.
Performance54 was engaged to help Titleist introduce this ‘strikingly new’ product range to the UK & Ireland’s golfing press, offering targeted media liaison and content creation support, to ensure widespread visibility.
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