Highlights

Titleist introduce 2021 PRO V1 & PRO V1x

Performance54 work closely with Titleist in the launch of the brand new 2021 Pro V1 & Pro V1x golf balls.

Increasing performance through every single layer of the golf ball, the new Titleist Pro V1 and Pro V1x models are designed for longer distance, even more greenside spin and control, and softer feel – with the unmatched ball-to-ball consistency and quality that golfers expect from Titleist.

Performance54 implemented a PR & Communications strategy ahead of the launch, liaising with key media and trade titles in the UK & Ireland, and content creators, distributing a designed press release and a full suite of product assets and insights, generating excitement ahead of the global launch on January 21st. Performance54 will continue to support Titleist in driving interest around the #1 ball in golf with ongoing media and influencer liaison to generate in-depth insight features.

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