At the heart of Abu Dhabi’s golf offering lies Saadiyat Beach Golf Club, the renowned Gary Player design which plays host to the Ladies’ European Tour’s Fatima Bint Mubarak Ladies Open, showcasing the quality and beauty of Abu Dhabi to the world. Performance54 worked with the venue to create the Women on Course campaign which ran throughout the FBMLO, showcasing the parallels between the incredible talent of the Ladies European Tour stars playing in the event, and the women from around the world partaking in the sport. The event itself saw clinics hosted for local school children, introducing them to the sport for the first time with global support from both the players in the field and the world’s media.
