CHALLENGE
FlightScope is the industry leader and pioneer in tracking and analysing sports performance data, with a product range that represents the pinnacle of golf tracking technology, enabling players and coaches to measure and analyse every aspect of performance with unmatched accuracy.
The brand’s credentials as the first to market with a golf ball tracking product, in addition to its unique offering across elite, coaching and consumer audiences, provided an ideal foundation upon which P54 can support, having been charged with generating increased brand awareness, product education and, ultimately, sales in the UK and European market.
SOLUTION
P54 works closely with the FlightScope team, building on existing brand cognizance with a targeted, primarily online campaign of awareness and educational content, created by specialist territory media, influencers and local brand ambassadors. Supported with ‘always on’ digital and social media advertising to create the multiple touchpoints needed to convert golfers into brand fans and, ultimately, customers.
RESULTS
Positive brand and product coverage has already been placed with the likes of Golf Monthly, Golfalot, and Svensk Golf.
