FootJoy introduce all-new HyperFlex range

Performance54 have recently supported FootJoy in the launch of their all-new HyperFlex footwear and HyperFLX glove to key golf and sports media.

Following growing trends for versatile footwear, the latest products, tuned specifically for golf, demonstrates the brand’s unwavering commitment to performance innovation, style, comfort and quality and affirms their position as the #1 Shoe in Golf.

The launch was preceded with a PR & Comms strategy that saw Performance54 liaise with UK&I media titles, trade titles and content creators, providing a designed press release and a full suite of product assets and insights to generate excitement ahead of the global virtual launch event. Performance54 will continue to support FJ in the lead up to the retail date (1st February) driving further awareness of HyperFlex with ongoing media liaison to generate in-depth insight features and full product reviews, as well as paid media executions still to come.

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