Dubbed as one of golf’s most exciting annual story lines in Europe, with drama and heartache unfolding under intense playing conditions, Qualifying school returned to the Costa Daurada coastline for the third consecutive year.
Lumine Mediterránea Beach & Golf Community is no doubt a fitting host, having recently received the global status of “Europe’s Best Golf Venue” at this year’s World Golf Awards. The venue, which opened just 11 years ago, has hosted an array of events before it was entrusted to host European Tour School Qualifying Final Stage for the past 3 years.
Performance54 were engaged, also for a third year, to deliver an integrated content campaign across traditional and online media channels with a view to strengthen Lumine’s credentials and reputation as a stand-out European golf and leisure destination. Moreover, to partner with European Tour and European Tour Qualifying School for content amplification, growing Lumine’s following and engagement across all owned social media channels
As part of this activation Performance54 worked with global media to deliver key messages about the Q-School event pre, during and post gaining over 25 million media reach. Furthermore, we engaged our in house production team to shoot and create three videos capturing the preparations and intensity of the event as well as resort led content showcasing the many offers Lumine presents. Two of the three videos have been released generating over 300,000 views on social media. In addition to this, Performance54 also invited and hosted 6 key media outlets from UK, Germany, France, Spain, Sweden and Denmark during the tournament, assisting with interview opportunities, exclusive access and stories further leveraging Lumine’s coverage and reputation within the market.