A selection of golfing royalty and representatives of the business world gathered at Wentworth Club on Monday 22nd July for one common cause: Golf and Giving. A magnificent amount of more than $125,000 was raised during the event to support underprivileged children and communities at the 2019 Berenberg Gary Player Invitational.
Performance54’s team developed a communications programme centred upon PR & Communications, Social Media management and Influencer Engagement to generate extensive exposure for the fundraising event, both at home and abroad.
A total of 72 players took to the Gary Player-designed Edinburgh Course to compete for the Baobab Trophy. Amongst the all-star field were eight Ryder Cup legends, eight Major champions and a host of PGA Tour, European Tour and Ladies European Tour stars.
Of those, it was the team led by professionals Alvaro Quiros and Julia Engstrom that claimed the victory and took home the iconic trophy. Representing the team, Engstrom commented of the day: “What a day it has been. It’s been truly inspiring to be surrounded by so many legends and to share the common cause of Golf and Giving. It’s a really unique event and it was the cherry on top to take home the trophy with Alvaro Quiros and the rest of our incredible team.”
To read more on the event please click here