Event Director – London

Closing date for this position is June 2024


Performance54 is a global leader in sports marketing, event management, consulting, and strategy, driving positive change through sport. With offices and a client base across Europe, the Middle East, Asia, US, and Australia the Performance54 team boasts unrivalled experience across sponsorship strategy and activation, tournament promotion and management, PR and communications and destination marketing and is trusted by some of the world’s best-known brands, rights holders, governing bodies, major investors, and non-governmental organisations.


The opportunity exists for a dynamic, motivated, and experienced Event Director to join the Performance54 team, to oversee the delivery of a major event on behalf of Performance54’s client portfolio. The Event Director will be responsible for all aspects of the event delivery, including management of the Performance54 event team, rightsholder, partner and client liaison, project and budget management. The desired candidate must boast extensive international event experience and an understanding of the professional golf event ecosystem, its stakeholders, rightsholders and suppliers. They must boast strong personal motivation, demonstrate innovate and foreword thinking practices, be comfortable working remotely and unsupervised, and have the ability to manage multiple projects simultaneously. A keen eye for detail, and ability to work to tight deadlines, with excellent communication skills are essential.

Tasked with delivering core aspects of the event, and supported by Senior Performance54 Management, the candidate must be comfortable managing a variety of relationships and have the ability to work in different cultures.


Event Management

  • Lead on creation of event standard operating procedures, delivery and execution plan and itinerary
  • Management of supplier briefs, contracts and scopes of service
  • Management of event budgets
  • Management of Performance54 event delivery team
  • Management of key client milestones
  • Rightsholder liaison, ensuring alignment with governing or sanctioning body, as appropriate
  • Liaison with marketing team to ensure integration of campaign plan into overall event strategy and direction
  • Liaison with commercial team to ensure alignment with commercial partners and sponsors
  • Liaison with event broadcasters, maximising partner and stakeholder value
  • Lead client liaison on event delivery, timelines and status
  • Lead client, rightsholder, stakeholder and internal team calls, meetings and workshops
  • Support across host venue agreements and requirements
  • Support across player negotiations and services

Client Liaison / Account Management

  • Develop strong relations with clients and lead relevant conference calls and meetings
  • Ensure client right and benefits are met, and encourage future opportunities to maximise revenue generating opportunities

Team Liaison

  • Be an excellent communicator and team player
  • Liaise regularly with other departments to ensure alignment
  • Contribute good insights in senior management meetings
  • Encourage and develop best-practice across the business


  • Concise updates to Event and Company Directors on event delivery and status


  • Must be willing to travel within the UK, and possibly overseas for external meetings


  • Series Events Director


  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Health Insurance
  • P54 Goodie Bag
  • Working hours will be Sunday to Thursday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.


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