The Algarve’s premier golf brand, Dom Pedro Hotels and Golf Collection, offers some of the very best golf facilities in Europe, comprised of an array of thrilling golf courses within a 3km radius, including the Victoria Course; an Arnold Palmer-designed masterpiece, which has been home to the European Tour’s, Portugal Masters, since 2007.
Performance54 were once again engaged to support the Portugal Masters, bolstering Dom Pedro’s position with consumers as well as ticket sales for the event. Following a historic Portugal Masters in 2018 Performance54 created a influencer event where by three key content creators travelled to Portugal to play the Victoria Course and took part in a challenge to re-create the famous round of 59, made by Oliver Fisher. The content pre, during and post was seen by over 500,000 followers. In order to grow sales for the Portugal Masters Performance54 worked closely with their tour operator partners to create bespoke packages for the consumer market. This also tied in with direct bookings and offers working across social media, database and owned channels. Performance54 also worked with global media to deliver key messages about the Portugal Masters and Dom Pedro group pre, during and post gaining additional coverage with global media partners.
The event was a huge success generating over 10 million in media reach figures for Dom Pedro.