Saudi International

Services provided to client:

The first ever global golf tournament in Saudi Arabia at Royal Greens Golf & Country Club. Representing key stakeholders invested in the first ever Saudi International, Performance54 were set the goal of creating a suite of video content to challenge international golfer perception of Saudi Arabia and serve as the launch of Golf Saudi (the Saudi Golf Federation’s consumer and industry-facing body responsible for development of the sport in the Kingdom).

Performance54 helped deliver the Saudi International, with a whole host of marketing, operations and communication roles. The event, which took place for the second time in 2020 delivered a range of hero content, including the “It’s Good” – NFL themed field goal challenge with Brooks Koepka, Dustin Johnson, Patrick Reed and Ian Poulter. As part of the Desert Swing, Performance54 also supported in the delivery of a first-class entertainment programme including three nights of music concerts, with performances from global superstars, Luis Fonsi and Zedd.

RedDoor54, a sister company of Performance54, designed and built the entertainment zone at the 2020 event, which included the Bounce Zone, Performance Zone, E-sports, Food Festival and Mini Golf. The event continues to grow in stature and will be even bigger in 2021.

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Its Good
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