Penha Longa Resort is one of Europe’s most established and exclusive golfing resorts, with 27-holes of quality conditioned golf, winding through one of Portugal’s most inspiring landscapes. Offering more than just golf, the resort has a unique opportunity to become one of Europe’s finest hotel golf resorts with five-star accommodation, modern gastronomy including three Michelin Star restaurants, award-winning Spa, and an abundance of off-course experiences.
SOLUTION
Performance54 has created a PR and communications strategy that focuses on drawing parallels between golf and the other top-of-the-range off-course facilities at the resort. A key part of this strategy is that P54 manages the resort’s golf-related digital advertising campaigns across Google search, targeted at key golf markets including the UK, Germany and France, to deliver increased package sales. P54 has also liaised with key influencers and media publications to organise press trips to increase brand awareness for the resort and showcase how the off-course activities combine with the golf experience to make Penha Longa one of the finest lifestyle resorts in Europe. P54 has also helped to expand awareness for the destination’s golf brand by creating a specific social media strategy, designed to demonstrate the quality of the facilities and packages available for golfers through scheduled monthly posts.
RESULTS
- Repositioned resort as one of Europe’s finest hotel golf resorts
- Increased positioning in key rankings across Europe’s leading media publications
- Management of press trips with key media publications to drive unique coverage and awareness for the brand
- Enhanced campaign management across agreed key periods
Provided exclusive opportunities with brands and personalities
