The Omega Dubai Desert Classic was the first European Tour event to be hosted in the Middle East and is now one of the most prestigious events on tour, with previous winners including Tiger Woods, Rory McIlroy, Seve Ballesteros and Ernie Els.
For the 2020 edition, Performance54 were tasked with supporting the marketing, advertising, content creation and communications for the event.
A wide range of content was produced and examples can be seen below, with Performance54 working alongside some of the games biggest names including Bryson DeChambeau, Tommy Fleetwood, Lee Westwood and Sergio Garcia to execute a number of creative ideas.
RedDoor54, a subsidiery of Performance54, designed and built a range of activation’s for the event’s Tournament Town, with the Bacardi Live Victoriously long putt challenge a particular favourite among the spectators!
