CHALLENGE
Performance54 was charged with leveraging the hosting of the Jordan Mixed Open, which saw players from the Challenge Tour, Ladies European Tour and Senior Tour all compete for the same prize, to showcase Ayla Golf Club and Jordan as a golf destination worthy of consideration.
SOLUTION
All activity was carried out under the #WeShareTheSameDrive campaign, designed to use the event as a vehicle to promote the unique attractions and stunning scenery available at Ayla and the surrounding area. The result was a suite of video content, including a launch asset filmed at Petra, a UNESCO World Heritage Site, global coverage that resulted in more than 800 articles across 35 countries, and endorsements from players and industry stakeholders.
RESULTS
- 497k video views
- 23m social reach
- 255m digital coverage reach
- 800+ articles published in 35 countries
- £10.09m PR value
