SAUDI ARABIA’S FIRST GOLF BUSINESS EVENT
Golf Saudi was keen educate attendees on golf’s rapid growth within Saudi Arabia and demonstrate their commitment to the evolution of the sport. They wished to showcase Saudi Arabia’s ambitions and its connectivity to the national Vision 2030 social-economic development programme. Through providing an environment in KSA, they wanted key domestic and international stakeholders to be granted the opportunity to unite and develop key business relations.
SOLUTION
Performance54 (P54) created a 3-day event that proffered delegates the opportunity to network and glean updates from key sectors within the industry.
Through bringing together captains of industry and national leaders, the game’s hot topics and the Kingdom’s golf developments were discussed at length. Topics focusing on how Saudi can pioneer new benchmarks in mass participation, design and management were debated, and emphasis was placed on the commercial and social opportunities available across the sport, education, social, tourism and corporate sectors.
Hospitality access for the final day of the Saudi International was provided to all guests, who then attended 10 panel sessions across two days before enjoying a round of golf on the final afternoon.
P54 also used this event to launch Golf Saudi’s ‘Power of the Game’ podcast series. Featuring a diverse range of guests, the series continues to be used as a vehicle to discuss specific areas of growth within the Kingdom.
RESULTS
- Over 350 delegates attended from 24 countries
- Multiple partnership agreements signed over the course of the Summit
- Creation of the Power of Game Podcast Series which has now recorded 20 episodes with global stars and stakeholders
- A media reach of over 42 million (media value of over $2 million)
