Omega Dubai Desert Classic selects Performance54 as agency of choice

Performance54 has been selected by Falcon & Associates, organisers of the Omega Dubai Desert Classic, as its PR and Communications and Digital Activation agency for the 2020 Omega Dubai Desert Classic with immediate effect.

One of the European Tour’s oldest and most historic events, the Omega Dubai Desert Classic has been contested by some of the most famous names in the game over its long and storied history, with a roll of honour which includes Seve Ballesteros, Tiger Woods and Rory McIlroy. The 2019 edition was won by America’s Bryson DeChambeau, who will be seeking to defend his title this time around.

The agency’s role will not only be in promoting attendance to one of the longest continuously running events on the European Tour, but also in communicating an enhanced hospitality and spectator experience offer through a number of creative activations, and taking charge of engaging a record number of consumers through its social channels across all four days of the event. There is no doubt, with a stellar field assembled, and no shortage of action both on and off the golf course, it is set to be an occasion to remember.

For all of the latest ongoings before, during and after the event, tune into Omega Dubai Desert Classic’s social channels at @omegagolfdubai on Instagram, Twitter and Facebook.

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Omega Dubai Desert Classic


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