This week, Performance54, the world’s leading specialist golf marketing and consultancy group, was appointed by FlightScope, the global leader and pioneer in tracking and analysing sports performance date, to drive increased brand awareness and product sales across the UK and Europe.
With a product range that represents the pinnacle of golf tracking technology, FlightScope enables players and coaches to measure and analyse every aspect of performance with unmatched accuracy. Performance54 will implement key marketing strategies and leverage a mix of owned, earned and paid marketing channels to increase awareness of the brand, in addition to showcasing its award winning Mevo and Mevo+ products.
Matt Brookbanks, Executive Director, Performance54, said: “Golf is an aspirational sport and in FlightScope there is no greater example of that. By helping golfers to make incremental gains that enhance their performance, with accurate and actionable data they can trust, both the Mevo and Mevo+ are products worthy of consideration for any player interested in becoming better. We are therefore thrilled to be working together and look forward to showcasing FlightScope’s exceptional range to golfers across the UK and Europe.”
FlightScope’s renowned launch monitors and golf radars are trusted by many of the world’s best players, including 2020 U.S. Open winner Bryson DeChambeau, two-time Masters champion Bubba Watson and a host of other PGA, LPGA, European and Ladies European Tour players.
Madelein Nel, VP of Sales and Marketing, FlightScope, said: “As a global leader in tracking radar technology, we are thrilled to be working with Performance54, who will help increase our profile with consumers across Europe. FlightScope is committed to delivering world-class products that offer great value for the money and provide golfers with performance data they can trust. Given its experience working with some of the world’s most renowned golf brands, we believe Performance54 is the ideal partner to help us tell this story.”