Today Performance54, global marketing, events, and consultancy group, joins the ranks of some of golf’s most iconic brands by becoming an Official Partner of England Golf, a collaboration that has been formed to enhance the value offered to all key stakeholders of the amateur the game in England.
The new magazine regularly includes features and exclusives with some of the biggest names in professional golf, including 2019 SMBC Singapore Open Champion, Jazz Janewattananond, seven-time women’s Major Champion, Inbee Park, PGA Tour winner, Sung-Jae Im and 2018 British Women’s Open Champion, Georgia Hall.
The second edition of the most innovative new format in golf, the Aramco Team Series – Sotogrande, contested on 5-7 August 2021 at the prestigious and stunning La Reserva Club, Spain, welcomed some of the world’s best female golfers who were, once again, teamed up with amateurs to compete for the $1M prize fund.
The Aramco Team Series is one of the most exciting new event concepts in the world of sport. Bringing some of the best female golfers in the world together to compete for $4m in prize money across four new events held in four destinations across the globe. The Aramco Team Series is the first event in golf which allows amateur players the chance to contribute to the result of the main prize and the series will provide unprecedented support for female professionals and gender equality in sport.
Golf Saudi has continued to demonstrate the strength of its commitment and leadership in sustainability by becoming an official signatory of the UN Sport for Climate Framework. The sports body joins a rapidly growing community of organisations, leagues, tours, tournaments and associated media across sport – building commitments and pathways towards The Paris Agreement’s ‘net zero’ targets.
Performance54, a leading sports marketing and consultancy group positioned among the FT 1000 (Financial Times) fastest growing privately owned companies in Europe, has added significant experience to its team with the appointment of a trio of golf and sports marketing industry heavyweights.
Sentosa Golf Club continues to be leader in sustainability for the world of golf and has recently made one of their biggest pledges yet at their hosting of the HSBC Women’s World Championship, a headline LPGA Tour event dubbed ‘Asian’s Major’. The club announced it was aiming to become the world’s first ever carbon neutral golf club by March 2022.
Performance54, the world’s leading specialist golf marketing and consultancy group, has been named by the Financial Times as one of the 1,000 fastest growing companies in Europe.
Following golf’s surge in popularity this summer, post-lockdown, Performance54 worked with England Golf to maximise new membership uptake and launch the ‘Membership: Give it a Shot’ campaign.
In an already historic week for sport in Saudi Arabia, Golf Saudi went one step further as they unveiled the launch of a world’s first pioneering National Golf Sustainability Strategy.