Reflections from Performance54’s Event Director, Tom Hogg, ahead of the 2022 Aramco Team Series
With just one day to go until the 2022 Aramco Team Series (ATS) commences, the anticipation for golf’s biggest event series in the women’s game has never felt greater.
Designed to change the face of female professional golf through empowerment and with sustained international exposure, the first ATS events lived up to their billing last year and delivered something unique and innovative for golf that turned heads and placed eyes on television screens.
With the added twist of including amateur golfers at each event, last year’s series became a powerful platform for bringing about change in other ways too, as they encouraged more amateur golf participation; they helped to foster strong business relationships through networking; and they provided the platform to bring in new investment into the women’s game.
However, delivering four events in the space of six months during a global pandemic was no easy task; staging each tournament in a different country inevitably brought varying travel restrictions, cultural challenges and logistical barriers each time and whilst being a relatively new events team, the determination and skill showed to overcome these was inspiring and a joy to be a part of.
With the addition of a fifth event in Bangkok to add to those in London, Sotogrande, New York and Jeddah, the series and team for 2022 continues to grow on an international level but our ambitions remain the same, which is to create global golf events that act as the best showcases for female professional golf, inspire more women and girls to try the game and to demonstrate responsibility and deliver value to wider communities through sustainable initiatives.
As we aim to build on the momentum created, it is those aspirations for the series that will continue to drive us over these next five events, and I have no doubt we will deliver in spectacular fashion once again.
To find out more about the Aramco Team Series, click here