Highlights

FOOTJOY LAUNCHES NEW SHOE RANGE

Back in January, the Performance54 team worked with longstanding client, FootJoy, to capture content in Dubai for their 2020 product launches. The shoot tied in with the launch of the 2020 shoe line, headlined by Tour X and Pro/SL, whilst providing a perfect opportunity to create additional content for the launch of the Spring Summer ’20 apparel range available later this month.

Our team on the ground worked with numerous FJ Tour Ambassadors, including Rafa Cabrera-Bello, Ian Poulter, Bernd Wiesberger, and Matt Wallace, to create engaging content to be used across FootJoy’s channels, seeded to media partners and used on their B2C platform – www.footjoy.co.uk.

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